David Avery
What are the benefits of using Salesforce leads vs. contacts or should you use both?
The topic of Salesforce.com (SFDC) Leads vs Contacts can be confusing, and many people have questions about it. Some Salesforce customers...
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Optimax Blog
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David Avery
- Jul 4, 2023
- 7 min
6 Common Mistakes When Doing Marketing Analytics
Most marketers know the importance of analytics. Whether it is for channel optimization, identifying customer segments or planning...
60
David Avery
- May 23, 2023
- 10 min
Unlock the Secret to Accelerating your sales: A smooth marketing to sales hand-off
Source: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...
100
David Avery
- Apr 12, 2022
- 10 min
The Ultimate Guide to Revenue Operations
If you work in a B2B environment, chances are that you are familiar with Sales Operations and possibly even Marketing Operations, and...
430
David Avery
- Mar 4, 2022
- 9 min
How to Build a Great Digital Marketing Dashboard
How often do you find yourself using the internet? With almost 8 billion people in the world there are approximately 5 billion people...
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David Avery
- Feb 16, 2022
- 9 min
How To Easily Build the World's Best Email Marketing Dashboard
Email marketing is one of the most practiced modes of communication. According to Martech, consumers choose email 77% of the time over...
100
David Avery
- Jan 19, 2022
- 4 min
5 B2B Marketing and Marketing Ops Trends for a Successful 2022
Set your marketing team up for success in 2022 by jumping on our top 5 predictions for B2B Marketing and Operations!
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Amanda Lee
- Jul 27, 2021
- 13 min
How to Build the Content Marketing Dashboard of your Dreams
Find out how to measure the success of your content marketing efforts. We'll cover traditional metrics, as well as more advanced benchmarks
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Amanda Lee
- Jul 20, 2021
- 9 min
Getting Started with KPIs for B2B Event Marketing
Learn how to measure and optimize your B2B event marketing efforts. Here are some helpful metrics you can use to track success.
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David Avery
- Apr 28, 2021
- 6 min
What is B2B Marketing Operations and How to Build Your Own Team
Most B2B organizations have marketing teams that run campaigns and target specific demographics. But what happens when those campaigns do...
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