Optimax Blog

Looking for revenue operations advice, tips and tricks, or best practices? You've come to the right place.

David Avery

What are the benefits of using Salesforce leads vs. contacts or should you use both?

The topic of Salesforce.com (SFDC) Leads vs Contacts can be confusing, and many people have questions about it. Some Salesforce customers...

David Avery

6 Common Mistakes When Doing Marketing Analytics

Most marketers know the importance of analytics. Whether it is for channel optimization, identifying customer segments or planning...

David Avery

Unlock the Secret to Accelerating your sales: A smooth marketing to sales hand-off

Source: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...

David Avery

The Ultimate Guide to Revenue Operations

If you work in a B2B environment, chances are that you are familiar with Sales Operations and possibly even Marketing Operations, and...

David Avery

How to Build a Great Digital Marketing Dashboard

How often do you find yourself using the internet? With almost 8 billion people in the world there are approximately 5 billion people...

David Avery

How To Easily Build the World's Best Email Marketing Dashboard

Email marketing is one of the most practiced modes of communication. According to Martech, consumers choose email 77% of the time over...

David Avery

5 B2B Marketing and Marketing Ops Trends for a Successful 2022

Set your marketing team up for success in 2022 by jumping on our top 5 predictions for B2B Marketing and Operations!

Amanda Lee

How to Build the Content Marketing Dashboard of your Dreams

Find out how to measure the success of your content marketing efforts. We'll cover traditional metrics, as well as more advanced benchmarks

Amanda Lee

Getting Started with KPIs for B2B Event Marketing

Learn how to measure and optimize your B2B event marketing efforts. Here are some helpful metrics you can use to track success.

David Avery

What is B2B Marketing Operations and How to Build Your Own Team

Most B2B organizations have marketing teams that run campaigns and target specific demographics. But what happens when those campaigns do...

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