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Optimax Blog
Looking for revenue operations advice, tips and tricks, or best practices? You've come to the right place.
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Unlock the Secret to Accelerating your sales: A smooth marketing to sales hand-off
Source: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...
David Avery
May 23, 202310 min read
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The Ultimate Guide to Revenue Operations
If you work in a B2B environment, chances are that you are familiar with Sales Operations and possibly even Marketing Operations, and...
David Avery
Apr 12, 202210 min read
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5 B2B Marketing and Marketing Ops Trends for a Successful 2022
Set your marketing team up for success in 2022 by jumping on our top 5 predictions for B2B Marketing and Operations!
David Avery
Jan 19, 20224 min read
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How To Build a Best-in-Class MarTech Stack
Sure, you've heard about the Grammys, the Oscars, and probably even the ESPYs — but have you heard of the Stackies? ‌ Presented by the...
David Avery
Apr 22, 20217 min read
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Performance Measurement: You’re Doing It All Wrong
Here are seven common pitfalls to avoid! 5 min read If you are an analyst, or an analytics leader in your organization, a large part of...
David Avery
Nov 12, 20204 min read
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5 Technical Skills Every Successful Analyst Needs to Have
4 min read I recently had the pleasure of attending the Center for Business Analytics Career Panel event at Villanova University where...
David Avery
Nov 12, 20203 min read
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