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We help B2B marketers increase revenue and ROI
in just 5 steps

Our Mission

David Avery - Optimax Founder - Headshot

David Avery

Hi, I'm David Avery, creator of the A.L.I.G.N. Revenue Engine™, which helps B2B marketers see what's working and not working, allowing them to maximize revenue and ROI. 

I've been doing Revenue Operations for B2B tech companies my entire career, which began at Qlik, one of the worlds largest and leading analytics companies, where I helped establish and lead the BI team specializing in Marketing, Sales, and Customer Success analytics.

Since leaving Qlik, after nearly 9 years, earning a Bachelor's degree in Management Information Systems, an MBA, and a Master's degree in Accounting, and a Ph.D., I have had the opportunity to build and create Revenue Operations teams at multiple organizations from the ground up, constructing integrated technology stacks, streamlining top-to-bottom lead and pipeline processes, and of course, best-in-class analytics. All that experience led me to start Optimax Business Consulting and to develop the A.L.I.G.N. Revenue Engine™ where we've been able to take the guesswork out of building a world-class lead-to-revenue process for high performing B2B marketing and sales teams for multiple organizations.

We've been able to help marketers go from feeling frustrated at a lack of process, automation, and visibility, to feeling empowered with a consistent system, reporting, and insights that lead to lower costs, increased revenue and ROI, and a long, thriving tenure.

Our Mission

Our​ mission is to remove the operational hurdles that stop revenue teams from being successful. We fix tech stacks, funnel processes, and reporting gaps to empower sales and marketing teams to become revenue rockstars without spending more money on campaigns or people.

Our passion is optimizing business performance and maximizing revenue (i.e., Optimax) with a no-nonsense approach. We love to challenge traditional timelines at every step of the way to achieve optimum speed-to-value.

What Makes Us Unique

1. Strategic partners. The Optimax leadership team are seasoned and experienced Revenue Operations executives, building and leading Ops teams across several organizations. You get a strategic business partner you can trust to bring best practices and avoid the pitfalls that other more tactical agencies can't see.

2. Analytics guru. Dr. David Avery led BI at a BI company and now teaches analytics at the collegiate level. That means best-in-class analytics support instead of excel sheets or limited dashboards that are unusable and untrustworthy. 

3. Only veterans. Every team member has over 10 years of experience across multiple technology, sales, marketing, and operations domains. That means fewer resources on your project, lower costs, and faster results.

4. The A.L.I.G.N. Revenue Engine is a proprietary game-changing framework. You will have a clear and automated lead process, optimized tech stack and complete reporting in 90 days or less vs other firms who deliver a fraction of the result in 6 months or longer.

5. Continued support. We don't just build you a solution and walk away. We provide on-going maintenance and continuous optimization, analytics, and strategic support for everything we deliver.

Our Core Values​

Our core beliefs include:


  • Maximize value

  • Commitment to agile methodology and speed-of-delivery

  • Customer-centric mindset and people before profit

  • Excellence and world-class execution

  • Constantly challenge traditional agency and consultancy models

Sound good?

Get in touch and find out how we can take your business to the next level.

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