We’re experts in these marketing and sales technologies:
When you have poor marketing and revenue operations…
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You are constantly frustrated by a broken tech stack and unclear lead funnel processes
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You deal with missing and messy prospect and customer data
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You are probably wasting money on marketing campaigns that don’t work
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You struggle to clearly communicate marketing’s impact on revenue
Clients that work with us enjoy the following benefits:
A tech stack that works
Correct tech debt, poor system integrations, data inconsistencies, and under-utilized tools. Increase productivity, eliminate manual workarounds, gain a competitive edge.
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Full visibility into Marketing Performance and Attribution
By bringing together data across all your marketing platforms from organic and paid Social, SEO, Ads, Web, PR, and CRM you can not only optimize multi-channel marketing, but custom attribution models help tie it to offline, downstream conversions allowing you to measure ROI and revenue contribution.
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Marketing and Sales Alignment
Improve marketing and sales alignment by setting lead goals based on revenue contribution, collaborating on lead scoring and routing rules, and automating a feedback loop and SLAs within the lead follow-up process. Start speaking the same language.
Trusted by leading companies, big and small.
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“David is a leader in the field of marketing analytics, having deployed a 360 degree view of marketing performance from multiple data sources in a visually appealing and accessible way - truly supporting the culture of data driven decision making and helping to foster tight alignment with sales. David has extensive experience in building and supporting a global marketing infrastructure and has excellent digital marketing skills. Nothing is too much trouble for David - he has a genuine focus on his customers.”
David Reeve, Qlik, VP, Global Marketing Operations
Acquire new customers and drive revenue with a smoother process, optimized tech stack, and end-to-end reporting.
At Optimax we know that you want to be a data-driven marketer that gets predictable leads and pipeline. In order to do that, you need full visibility into your funnel from lead to close.
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The problem is that broken tech stacks, messy data, and a complex buying journey, make accurate reporting impossible, which leaves you feeling frustrated and playing the marketing guessing game.
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We believe that every marketer should be able to easily see what’s working in their marketing, at a glance. We understand how complicated marketing and revenue operations can be, which is why we combined over 100 years of experience into a simple 5-step process to take you from marketing operations chaos to full-funnel clarity.
Here’s how we do
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Audit your tech stack and process.
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Design and automate your lead-to-revenue tools and process.
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Build and maintain comprehensive reporting to optimize your marketing performance.
So schedule a free discovery call with one of our operations experts today. And in the meantime, download our free e-book to discover the Top 5 Mistakes most CMOs make in their Marketing Operations. So you can stop flying blind in your marketing due to poor Marketing and Revenue Operations and gain full end-to-end visibility into your Marketing performance.
