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Optimax Blog
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David Avery
Apr 22, 20217 min read
How To Build a Best-in-Class MarTech Stack
Sure, you've heard about the Grammys, the Oscars, and probably even the ESPYs — but have you heard of the Stackies? Presented by the...
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David Avery
Jan 20, 20216 min read
A Definitive Introduction to B2B Marketing Attribution Modeling
3 reasons why this is the most helpful B2B marketing attribution guide you’ll ever read. That’s because most resources: Are written by...
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David Avery
Nov 12, 20201 min read
Trust your gut or trust your data?
1 min read | 5 min watch According to the Smith School of Business, 41% of business leaders reported that they rely too much on intuition...
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David Avery
Nov 12, 20204 min read
Performance Measurement: You’re Doing It All Wrong
Here are seven common pitfalls to avoid! 5 min read If you are an analyst, or an analytics leader in your organization, a large part of...
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David Avery
Nov 12, 20203 min read
5 Technical Skills Every Successful Analyst Needs to Have
4 min read I recently had the pleasure of attending the Center for Business Analytics Career Panel event at Villanova University where...
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David Avery
Nov 12, 20201 min read
11 Stakeholders Every Analyst Meets at Work
And how to keep them happy 1 min read Every analyst works with many stakeholders, all of whom have different needs and personalities....
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David Avery
Nov 12, 20203 min read
Little Known Secrets from an Analyst
True confessions of a dataholic! 3 min read Hi, my name is David, I am a dataholic, and I have a confession to make. Or several...
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