David AveryMay 23, 202310 minUnlock the Secret to Accelerating your sales: A smooth marketing to sales hand-offSource: business2communit A poor marketing to sales hand-off process results in many problems such as delays in lead response time,...
David AveryJan 19, 20224 min5 B2B Marketing and Marketing Ops Trends for a Successful 2022Set your marketing team up for success in 2022 by jumping on our top 5 predictions for B2B Marketing and Operations!
Amanda LeeJul 20, 20219 minGetting Started with KPIs for B2B Event MarketingLearn how to measure and optimize your B2B event marketing efforts. Here are some helpful metrics you can use to track success.
David AveryApr 28, 20216 minWhat is B2B Marketing Operations and How to Build Your Own TeamMost B2B organizations have marketing teams that run campaigns and target specific demographics. But what happens when those campaigns do...
David AveryApr 22, 20217 minHow To Build a Best-in-Class MarTech StackSure, you've heard about the Grammys, the Oscars, and probably even the ESPYs — but have you heard of the Stackies? Presented by the...
David AveryJan 20, 20216 minA Definitive Introduction to B2B Marketing Attribution Modeling3 reasons why this is the most helpful B2B marketing attribution guide you’ll ever read. That’s because most resources: Are written by...
David AveryNov 12, 20203 min5 Technical Skills Every Successful Analyst Needs to Have4 min read I recently had the pleasure of attending the Center for Business Analytics Career Panel event at Villanova University where...